The beauty of social media is that it’s constantly changing. One second something’s hip, the next it’s just a graveyard of ancient out-of-date posts. I mean look at Vine. What used to be the hub of 6 second internet sensations now literally doesn’t exist. I’m definitely not complaining; I needed my embarrassing attempts at being a video star to disappear. But RIP an era. Well, not an era. More like a hot second.
Recently I’ve been thinking a lot about the “Rules of Social Media.” From how many times you can post a day to what’s in and out, I’ve definitely seen a shift in shareable content.
I mainly want to talk about Instagram, because I love it and I’m not ashamed. Their biggest update yet allows you to channel your inner influencer by using spooky similar Snapchat like features such as Instagram Stories. I’ve got to admit, stories freak me out a little bit. With hundreds of followers it actually matters what you put there. TBH, I’ve only ever posted one. And I realized now it totally didn’t do me justice. Shoulda been 14th street tacos, but instead it was just my feet in my bed. Like hello, what was I even thinking?
Personal rule: Make it something worth watching. No selfies. No blurry moments. This is Snapchat’s classy cousin, so read your edicate book closely. Amazing view from a vacation? Share it. Perfect latte art? Share it. Famous person anywhere at anytime? Double share it.
I’ve also been looking at the evolution of post quality. I was one of the first of my friends to post non-people pictures. And I got a lot of hate for it. “You look amazing in this” was sarcastically commented on every Cava, coffee, and cool wall picture that graced my profile. Being threatened to be unfollowed was literally an every day thing for me (in a joking but totally not joking way). Well look at Instagram now. There’s more food than friends. And I am one hundred percent okay with that. I expect to get hungry when checking my feed now. It’s just how it is.
While social platforms go in and out of style faster than fashion trends (please never let chokers go out, I own too many and I’m waaaaay too invested), I really feel like photosharing is the best way to communicate who you are online. Maybe I’m baised because I love a good solo shot with a mug in hand, but it’s the power of sharing the beauty of the world that keeps me refreshing my feed every twenty minutes.
Aaaaand if we’re talking socials let me touch on Twitter for a millisecond here. I’m desperately trying to figure out how to be relevant on the app as a non-famous individual and I’ve narrowed it down to two conclusions- 1) Twitter is made for the quick and quirky Mindy Kalings and Amy Schumers of the world and 2) If you didn’t use it while it was hot, there’s no way you’re going to use it while it’s not.
Twitter is definitely a tool for businesses and marketing, I’m constantly browsing and retweeting, but as for creating personal content, if you’re not funny or something hilarious and remarkable doesn’t happen to you, go home and save your characters. Or else you just end up tweeting things that sound like a drunk mom making jokes at the dinner table.
Well, this has been the aspiring social media content strategist crawling out from inside me to guest write today. Great image if you really picture a trendy, jean jacket wearing, 20-something year old emerging from my mouth to type words on my laptop.
Who knows, maybe she’ll write some tweets for me, too, while she’s at it. One million retweets, here I come.
Stuck in my head: First Class // Rainbow Kitten Surprise
Snap it: Au Grain de Cafe, Mont-Treblant, Canada