An Open Letter To Online Shopping.

Dear Online Shopping,

You’re pretty great. I mean who doesn’t love clothes you love at your doorstep in the blink of an eye. My appreciation only grows with the number of boxes that show up on the daily. 

But there’s one thing we have to talk about a little bit. Just a small complaint. Please don’t get mad. Here it goes.

It’s so hard to build a virutal wardrobe when sizing isn’t consistant between sites. There’s no way a size small from Brandy Melville is the same size small from Madewell. And well, it’s kind of frustrating to always have to play this guessing game.

And I know this is a tough problem to fix. But I feel like the illuminati of online retail can come together and settle on standard measurements for the world to follow. It’s not thaaaat difficult. Just one little meeting and it’s all over. Urban Outfitters, Topshop, J.Crew, you guys can spearhead this one, right?

Free returns TOTALLY help. Any site that isn’t free returns can kiss my fashion forward foot goodbye. Free shipping doesn’t hurt either, by the way. But maybe we can follow Birchbox’s lead and figure out a better system for finding the perfect piece. Or we could create a more understandable measurement guide. Something like “If you have the butt of Kim Kardashian but the arms of Karlie Kloss, this dress is probably for you.”

Like I said, you’re truly a life changing. Gotta say, slightly mad at you for putting brick-and-mortar on the fritz because I love a good rack hunt, but the best part of all of this is that you’re still maturing. Everyday there’s something new; from same day delivery to online exclusives, this is only the beginning and you have so much potential. 

So, let’s just fix this while you’re ahead. No pressure, but the fate of fashion’s future rests in your shopping cart. 


Stuck in my head: New Slang // The Shins
Snap it: Madewell, Tyson’s Corner mall

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