Nothing says you’ve made it like jaw-dropping platforms, cityscapes, and avocado toast. And for a lucky few, life is all Intsa all the time. Enter the newest profession every teenager with an iPhone and reflective sunglasses dreams about: The Influencer.
These iconic profiles are known for top-level lifestyles and unforgettable photos. Most have distinctive offerings– travel, beauty, food. And lately, some of our favorite social media faces have moved on to a new trend. Selling through selfies. Call it being a millennial, call it the progression of advertising. I call it the start of the disingenuous profile.
Let me backtrack for all my not-so-Instagram obsessed friends. A huge avenue in marketing right now is using the Instagram famous to promote products in a natural, “this is what I use and I love it” kind of way. And in this shift, I’ve seen more and more influencers become self-focused, rather than specialty-focused.
All of a sudden some of my favorite foodie pages are less plate, more face. It’s one thing to build on the personality behind a page, but by losing the #eaaats vibe, the theme of the profile changes.
Style moguls, design experts, lifestyle bloggers. I followed for a reason and I trust you to respect that. And while there’s always the unfollow, I have a sense of loyalty to the pages that once inspired me. You’ll have to excuse me, I’m clearly experiencing major emotional distress over it.
Being a marketing major and social media “obsesser,” all this is super interesting to me. But, it’s also important to how everyone else, aka you, is posting, too. If we’re going to see this major change from specifics to selfies, it might be time to hop on the trend to stay relevant on the platform. Guess it’s time to order the LuMee Selfie Phone Case (for perfect lighting every time, duh).
To wrap it all up and pull it all together, the influencer class is going to keep shifting so it can keep growing… and monetizing their talent. Instagram doesn’t have to be just a hobby for some, it can be a real life J-O-B. The tradeoff is downgrading the quality of the profile. But tbh, if it meant getting to travel the world for the double tap, I would probably do it too.
So I guess I’ll just be scrolling past the #ads to find the pages that get me excited to be part of such a creative medium.
Stuck in my head: Lady Lie // Rainbow Kitten Surprise
Snap it: Chinatown, DC