Fork & Knife, Yes Please.

I’ve been putting a lot of thought into what industry I want to work in. Where do my passions lie, what do I believe in, what do I want to promote? Pivoting is hard, especially when your portfolio screams “pass her a fork and take her to brunch, this girl looks like a foodie.” But in all honesty, I’m not a foodie, I’m an eater. I’m not going to swoon over a hint of truffle, but I’ll swallow and smile if it tastes as good as it sounds.

To me, the food industry isn’t at all about the product. I could do without the fancy prime rib or secret sauce. Raid my fridge and all you’ll find is day old sushi and egg whites. But when I see food, I think about the connection that’s forged when a meal is shared. It’s the storytelling capabilities of a bowl of pasta that’s got me pretty hooked. It’s what’s revealed when a person asks you to “pass the pepper, not the salt,” that makes me lean in and listen.

Let me lay it out for you: take a birthday cake. You’ll rarely find two people completely satisfied by the same piece cake. He’s a chocolate fan, I’m strictly vanilla. She loves cream cheese frosting, I think that if you want cream cheese, go get a bagel. Yet, when we slice it up and hand it out, we’re all celebrating together. It’s not about the bite, it’s about the moment shared, the seconds celebrated, the cheers to the next couple years. The cake is simply the physical manifestation of all that love and happiness.

Or take your beloved Christmas dinner. It doesn’t matter if Aunt Lucy royally screwed it up this year and it tastes like something straight from the garbage, it’s your Christmas dinner. It holds the tradition and sentimentality of your family. It might be that one moment when you all come together and share something for the first time all year. It’s special.

When I look at it like this, marketing food products is storytelling. Pizza isn’t just pizza. It’s a tale of the dough-makers, the sauce-spreaders, the hostess, the diners. “Pass the parmesan” is someone opening up and welcoming a new memory.

Who knows if food is where I belong. It’s one of the only areas I’ve ever worked in. And while I explore and experiment, I’ve learned to always pause and appreciate moments with fork and knife in hand. 

So, celebrate to the fullest and take a second to hold dear those breaths between bites. Happy holidays!


Stuck in my head: Take Me // Aly & AJ
Snap it: Pizzeria Beddia (classic VSCO pic revival)

When I say pizza, I’m not talking Papa Johns. We’re talking artisan goodness. Never say no to GOOD pizza. That’s how I’ll be celebrating this year. 

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