It’s All About The Aestheic.

Since I spend all my time posting on Instagram or wanting to post on Instagram I figured it was about time to reveal my Instagram social strategy. No, it’s not just IG whatever’s on the plate today, each post goes through a series of steps before it can be deemed *ready for insta*. If I’m being totally honest, some pictures come to me in visions and I can’t eat/sleep/function until I capture them IRL. Okay fine, I can eat and sleep. But functioning is hard when that perfect post isn’t in your camera roll.

Each post is a little different, but most follow the same guidelines. Horizontal, flash if indoor, natural light preferred, probably closed smile, coffee in hand if available. Might seem simple but it’s not. You can ask my sister/personal photographer. Think ten thousand shots, ten thousand angles, and ten thousand complaints from the model. But hey, I’m just trying to capture a memory.

From there we go into editing. Nothing extreme, just playing with contrast, brightness, and lux. The goal is to make the photo kiiinnndddaa match the rest of the photos on your profile feed. This is where the element of aestheic comes in. If you’re a teenage girl right now you know what I’m talking about. If you’re not a teenage girl then you’re definitely questioning my sanity and it sounds like I’m speaking gibberish. Hang in there with me.

Your IG aesthetic is the vibe of your feed. This term popped up with the rise of Instagram Influencers and it’s one of my favorite aspects of the platform. Essentially, you’re building a personality and a brand through your feed, and the way you do that is by purposely posting pictures that reflect that vibe. That vibe is your aesthetic and your aesthetic is your profile. I try and aim for a little city, a little campus, and mostly Cava. Finally it gets sent to a few bffs for comments and suggestions, captioned (always ending with a . because consistency, hello), and debated for another 2 or so minutes. Then, it’s out of my control and into the Insta-sphere.

I could talk about Instagram forever, but here’s the truth to my thoughts behind a post. What would Lucie B. Fink/Katy Bellotte/theFeedFeed/Aimee Song** do? To me, Instagram is also about being inspired and sharing photos you’re proud of. So when I hit that share button in the top right corner of the app it’s because this is something that’s worth it. It’s those fun nights out, those fun nights in, and all the meals in between. 

So I’ll just put this out there. I’m Instagram obsessed, well dressed, and aiming to impress. And if you don’t like it, feel free to unfollow.


Stuck in my head: Hey Now // Matt and Kim
Snap it: My Instagram Feed, find it here.

Keep in mind I want to work in social media!  I’m not just like super crazy. There’s a plan behind the passion, don’t worry. 

** These are some of my favorite Instagram bloggers. Check them out. Major IG crushes. 

Tweet Tweet… You Should *Totally* Instagram That.

The beauty of social media is that it’s constantly changing. One second something’s hip, the next it’s just a graveyard of ancient out-of-date posts. I mean look at Vine. What used to be the hub of 6 second internet sensations now literally doesn’t exist. I’m definitely not complaining; I needed my embarrassing attempts at being a video star to disappear. But RIP an era. Well, not an era. More like a hot second.

Recently I’ve been thinking a lot about the “Rules of Social Media.” From how many times you can post a day to what’s in and out, I’ve definitely seen a shift in shareable content.

I mainly want to talk about Instagram, because I love it and I’m not ashamed. Their biggest update yet allows you to channel your inner influencer by using spooky similar Snapchat like features such as Instagram Stories. I’ve got to admit, stories freak me out a little bit. With hundreds of followers it actually matters what you put there. TBH, I’ve only ever posted one. And I realized now it totally didn’t do me justice. Shoulda been 14th street tacos, but instead it was just my feet in my bed. Like hello, what was I even thinking?

Personal rule: Make it something worth watching. No selfies. No blurry moments. This is Snapchat’s classy cousin, so read your edicate book closely. Amazing view from a vacation? Share it. Perfect latte art? Share it. Famous person anywhere at anytime? Double share it.

I’ve also been looking at the evolution of post quality. I was one of the first of my friends to post non-people pictures. And I got a lot of hate for it. “You look amazing in this” was sarcastically commented on every Cava, coffee, and cool wall picture that graced my profile. Being threatened to be unfollowed was literally an every day thing for me (in a joking but totally not joking way). Well look at Instagram now. There’s more food than friends. And I am one hundred percent okay with that. I expect to get hungry when checking my feed now. It’s just how it is. 

While social platforms go in and out of style faster than fashion trends (please never let chokers go out, I own too many and I’m waaaaay too invested), I really feel like photosharing is the best way to communicate who you are online. Maybe I’m baised because I love a good solo shot with a mug in hand, but it’s the power of sharing the beauty of the world that keeps me refreshing my feed every twenty minutes. 

Aaaaand if we’re talking socials let me touch on Twitter for a millisecond here. I’m desperately trying to figure out how to be relevant on the app as a non-famous individual and I’ve narrowed it down to two conclusions- 1) Twitter is made for the quick and quirky Mindy Kalings and Amy Schumers of the world and 2) If you didn’t use it while it was hot, there’s no way you’re going to use it while it’s not.

Twitter is definitely a tool for businesses and marketing, I’m constantly browsing and retweeting, but as for creating personal content, if you’re not funny or something hilarious and remarkable doesn’t happen to you, go home and save your characters. Or else you just end up tweeting things that sound like a drunk mom making jokes at the dinner table.

Well, this has been the aspiring social media content strategist crawling out from inside me to guest write today. Great image if you really picture a trendy, jean jacket wearing, 20-something year old emerging from my mouth to type words on my laptop. 

Who knows, maybe she’ll write some tweets for me, too, while she’s at it. One million retweets, here I come. 


Stuck in my head: First Class // Rainbow Kitten Surprise
Snap it: Au Grain de Cafe, Mont-Treblant, Canada

Don’t tell a coder how to code… 

Snapchat is all fun and games until somebody loses a streak. If you don’t know what I’m talking about then you need to leave the cave you’re living in and visit the App Store because you are very behind the times and I’m just trying to save you from yourself. 

Spending time with new people and introducing myself/my major has really made me think about who I am on social media and how embarrassingly much I care about it. Except is it actually embarrassing if that’s what I want to do with my life & I know the first thing a person does after we meet is stalk my profile? (Don’t pretend you’re some rare being that doesn’t do it, I know you’re guilty. Own up to it already.) The other day when I asked my friend, Jordan, if a picture was “above a 7/10 on the Instagramable scale” she replied that it didn’t matter, I was being ridiculous, & caring way too much- Instagram is Instagram, it doesn’t define you. Okay, I get what she’s getting at, I’m more than who I am online, but not gonna lie, this struck a chord with me. The way I see it my platforms are my portfolio and my photos are the stories I want to share and remember. Not to mention I get to flex my marketing muscles in there, too. Bottom line- It’s the creative hub of who I am and what memories I chose to advertise. 

If you stalked my Instagram you’d see exactly what you’d expect based on reading my blog- food, DC, Cava, & friends. No red solo cups, but plenty of cities & sunglasses. Got to hold myself to a level of grace, as I said before I’m busy marketing myself here. What happens on Saturday night stays on Saturday night, what happens on Instagram is forever Googleable. 

Let’s throw some other sites in here too with a quick, cute metaphor-

So, I’m really into layering necklaces right now. Love me some choker, midi, & long necklace action. All at once. No such thing as too much. So dynamic. (Enter segway back to the original topic) & I think social media platforms are the same way. Different accounts are different layers of my life and help me to build a dynamic presence. (Dynamic is my favorite word to describe a good social media account- aka more than just party pictures and basic friend shots.)
On the standard outreach side you have Facebook, Twitter, & LinkedIn for sharing tidbits (like links to this post), pictures, and misc. information with a huge network of people– call this your longest chain.
My midi is VSCO and Snapchat, smaller networks & most frequently used because there’s less concern with number of posts per day/week/lifetime (think quantity over quality), yet they’re also easy, effortless and timeless. For the sake of the metaphor think of these are your Tiffany locket- never gets old & never goes out of style.
& Lastly, you have your choker. This is trendy, instyle, and most crucial part of taking an outfit from eh to yeah. Right now for me, this is my blog & (no surprise here) Instagram. Neither are necessarily classics, but both are statement pieces.

Each site is used for a different purpose, making sharing more specific and personalizable as ever.

“Wow, she sounds like a psycho. Maybe she should get some help.” -Most readers right now.

I guess what I’m saying is that I see social media as my visual voice and I care because I want to be heard. You can get a lot a hate for making your platforms a priority because it’s associated with superficial living, and people may try and save you from that “type of life,” but to me this is just another force to channel creativity and passion into. I’m invested and I think it’s all worth the effort. It’s too late to save me. I’m in too deep. All you can do now is like, comment, & support me through my addiction.

I know this is not everybody’s “thing”, but I would rather have your follow than your criticism. 

So… Find me on IG-@jordanmetzman


Stuck in my head: The Wolf // Mumford and Sons
Snap it: Athens, GA

Unrelated but related- Congrats to my newly sororitized friends. Cheers to many cute pics to come.  Also quick shoutout to my Instagram decision making panel. Such a precious group message. Long live the Instagramable scale.