Cheesesteaks and Chokers: The Finale.

Well, the end has come and gone. I said goodbye to Fishtown, goodbye to photo shoots, goodbye to the team that taught me how to use a french press. To learn more about my time with URBN, consult my last post. This post is a tribute to a city that’s no longer new to me. “Dirty old Philly,” as our old lady neighbor once called it, is now a friend of mine.

Before this week’s outfits and eats and smiley moments, I want to take a second to thank the three best roommates I could’ve ever asked for. To Nina, thank you for introducing me to cookie crisps, knowing I’ll always be willing to take a photo of (or with) you, and being my Sample Sale ally. To Leena, you are the kindest, gentlest soul I’ve ever encountered and every interaction with you leaves me wishing I was a better person. Thank you for also talking Bravo with me while the others judged from a distance. And to Marg, you’re my ultimate adventure buddy. From walking 4 miles around the city by accident that first weekend to supporting and encouraging my peanut butter/mixed nuts addiction, you will never truly know how much this summer meant to me!

Okay, enough with the sap. This is the grand finale of my time in Philly. Back to the business school, I go.

Last #OOTDs

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Last Suppers

The Best Week Yet

Well, that’s a wrap. This city’s definitely been good to me, too bad I never had the cheesesteak to prove it.

Farewell, Philadelphia.


Stuck in my head: Malibu 1992 // COIN
Snap it: Fishtown

URBN In Conclusion

As you know, this summer I worked as the Marketing Food and Beverage Intern for URBN. I worked specifically on marketing efforts for the restaurant brands Pizzeria Vetri, Amis Trattoria, and Bar Amis, with a little work on Terrain Cafe and Terrain Events.

This was my first time working for a family-owned cultured business within a bigger corporation. Things were more hands-on, personal, and impactful than I ever imagined. I worked on ground marketing to connect the restaurants to their communities, as well as big market analysis to determine new locations of interest. I also got to get down and dirty in social… and digital… and design. 

The biggest takeaways from my internship, like the others I’ve done, were the lessons a-la-cart my managers taught me along the way.  I was so fortunate to work directly under a team of two talented PR and Marketing Superstars. Larissa and Brittany welcomed me to the team but they also immediately threw me in and expected me to work hard, do well, and learn. 

But back to #professionalvibes, I want to share the top two lessons I pulled away from my time with URBN.

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1. Make Your Questions Count

I am a huge question asker. For some reason, my brain doesn’t think “Google It,” I’d rather run to the best source and ask them instead. My team was patient and kind in answering my one million and one questions (think everything from “what’s Pizzeria Vetri’s Pantone code to how do adults make friends when they move to a new city,” but my team also imparted a little wisdom on me in my final touch base. They said I do a great job of asking questions to understand, but taking initiative and solving some of my own lower level asks can sometimes speak louder than curiosity. They encouraged me to keep being inquisitive, but to make each question count. 

2. Have Creative Confidence

I’m the first to criticize anything I design. Despite being in a design program, spending numerous sessions working on graphics for GNI, and making things for fun, I am sincerely not a fan of my own work. It wasn’t until this summer when I was really thrown into InDesign, Photoshop, and Illustrator that I can finally say I’m probably not the world’s most insecure designer anymore. My team depended on me to create collateral that was practical but also creative. I’d like to believe I’ve mastered the business card and tablecloth designs, and last week I made the first graphic for Instagram I’ve ever actually liked. Spoiler alert, it will definitely be in my portfolio. 

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Overall, I’ve been so lucky to have this opportunity. The URBN culture is truly like no other and I’ve loved bringing my Fashion Week vibes to the office every day. There’s no way to know where this crazy world will take me next summer, but I’m so grateful for all I got to experience here. 

A special thanks to my badass manager, Brittany Connor, as well as my social guru and personal Instagram picker, Larissa Crossley. They’re pretty great. More thank yous to my recruiter, Wesley, and other teammates, Dante, Tia, Adam, Chris, Rita, Emily, Bri, etc etc.

Think you’re interested in your own URBN experience? The URBN recruiting team will be visiting UMD in September, so keep your eyes peeled. Positions for next summer also come out in September. Double whammy.


Stuck in my head: Coast to Coast // Houndmouth
Snap it: “Thank You” graphic for Brittany!! (modeled after a print from Pinterest)

Cheesesteaks and Chokers: Week Nine.

The theme of this week: pure demin takeover. It’s insane to think that the life I’ve created here is coming to an end. Only seven more days of adulting before I go back to tailgates and textbooks. Not gonna lie, I do miss the Terp life.

Here’s week nine and all it’s glory. To be honest, the week was packed with fun but I don’t have the photos to prove it. Did it really happen if there are no pics? Had a little break from behind the screen. No munchies, not many moments. But don’t worry, the outfits are all there. Priorities, you know?

Lookin’ Good

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Feelin’ Good.

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Stuck in my head: 11:11 // Arkells
Snap it:

Cheesesteaks and Chokers: Week 8.

At this point, I’m hard-core missing the white stone pillars of my city and have faced the fact that my time in Philly definitely won’t include a cheesesteak. I’ve had an incredible time bouncing from must-see to must-see the past eight weeks, but it’s time to kick it up into full gear for the final two. It’s time for even more thrifting, munching, and binging bad Netflix movies with a bowl of cherries and a spoon of peanut butter. 

This week’s highlights: Amanda’s 21st Surprise Brunch in DC, the perfect swag bag from UO, an outdoor showing of Wonder Woman, bowling at a bar, and an impromptu girls weekend with my Carlie.

Dress code. IMG_8671IMG_8841IMG_8879IMG_8894IMG_9028IMG_9052

And the menu.

 

And the best moments.

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Stuck in my head: Off the Market // Age.Sex.Location Beachhouse
Snap it: UMD Shady Grove rooftop thanks to Julia + for Amanda

@urbn_internships Instagram Takeover

This summer is flying by faster than you can say “where’s the closest coffee shop?” I’ve gotten a lot of questions about what exactly I’m up to at URBN. Luckily, I’ve been given the chance to share the day to day of working with the food and bev team through an Instagram takeover of their internship recruitment profile.

The takeover is a part of a series of intern takeovers. They stretch across department, brand, and age range. And with all the creative energy on campus, they never disappoint. 

You can find my takeover live in the @urbn_internships feed, but I’ve also included it here for all my social media detoxers out there.

Pairs best with a kale, pizza, or whatever your stomach desires. 

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Hi, friends! I’m Jordan and I’m the URBN Food and Beverage Marketing Intern. I’m from outside Washington DC and I’m a junior marketing major at University of Maryland. Get ready to be hungry, this takeover may cause excessive pizza cravings. 

 

URBN owns a handful of restaurants across Philly, CT, DC, and CA. Each restaurant has its own personality with a focus on sourcing local, seasonal ingredients on their menus.. Swipe to explore them all: @pizzeriavetri @terraingardencafe @amistrattoria @bar_amis

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One of my main responsibilities is running the social media for @bar_amis, a URBN restaurant located in the Navy Yard. I’ve had experience with food photography in the past, but this is my first time owning the entire process. I get to do everything from scheduling shoots with the restaurant team to creating campaigns and collateral for events to purposing and posting the content.

That’s all from your neighborhood f+b intern! Thanks for following along on my takeover; hopefully you grabbed a snack (or two) along the way!


Stuck in my head: Take That // CRUISR
Snap it: URBN HQ

Cheesesteaks and Chokers: Weeks 6 and 7

Time keeps getting away from me. Week 6 was only 2 days long, thanks to Peru. But, week 7 returned with all the thrift store finds and Philadelphia sunshines to make up for it.

Here’s week 6 and 7. Highlights include a photo shoot at Pizzeria Vetri, a trip to the famous Philly Art Museum, and a new vintage baby doll maxi dress.

What I Wore

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What I Ate

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What I Loved


Stuck in my head: Beetle // Run River North
Snap it:

Cheesesteaks and Chokers: Week Four

It’s crazy to think I’ve been roaming Rittenhouse for almost a month now. Keeping it short and sweet. Loving every moment. Taking every picture. Here are the outfits, munchies, and happy faces from this week.

Dress up

Fill up

Remember it all


Stuck in my head: Listening In // Dr. Dog

Snap it: Navy Yard

Cheesesteaks and Chokers: Week Three.

My motto of the summer: “the weeks go like days and the days go like weeks.” It’s crazy to think my summer with Philly is almost halfway over, but it’s not fake news. It’s the truth. Cruel. Real. Truth. 

It has definitely been an adjustment to learn the hacks of real.life.city-living, but I think I’m just starting to get the hang of it. Work-wise, I’m starting to work on longer term, higher impact projects at work. Exploring-wise, I’m FINALLY able to take better advantage of what the city has to offer. AKA, I’m not scared to hop on the subway with a tentative plan and Google Maps anymore. The slew of one-way streets is starting to be more endearing and less annoying… but still annoying. While my heart keeps missing DC, I’m happily taking in everything PHL has to offer. 

And with that, let’s kickoff week three’s outfit, food, and moments recap.

Dress To Impress.

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Feeling Munchy?

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Other Seconds of the Day.

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Stuck in my head: If You’re Over Me // Years & Years
Snap it: Spurrito (Spring Roll Burrito!!), Night Market

Patterned and Ready To Go.

I’ve always loved getting dressed in the morning. Won “Best Dressed” senior year not because I was actually best dressed (that rightfully belonged to a different fashionista), but because every morning, since seventh grade, I put thoughtfully composed outfits on my body. You can imagine me laying my clothes out the night before, only to change it in the morning because of a vision that had come to me in a dream. Honestly, this is still my routine. I’ve just traded Pacsun fashion finds for Forever 21 ones. 

I’ve always been a basic trend follower. I loved my Sketchers, then my Converse, then my Vans, now my Adidas. I was never drawn to pushing the boundaries of what was considered cute. Whatever was on the models at Zara or on one of my friends seemed like the perfect inspiration. When asked about my fashion sense, my go-to answer is that I’m really good at dressing inside the lines. 

And then I experienced my first day wearing a silk bandana. Now, my wardrobe will never be the same.

All of sudden, a world of colorful accessories, different textures, and conflicting patterns existed in a way I hadn’t ever seen before. Everyone was taking some kind of risk and even when it didn’t work, they did. One silk scarf showed me how a little addition can up the stakes and make a more dynamic composition.

This summer, I’ve challenged myself to get a little outside my fashion comfort zone. Wear patterns. Invest in colors. Hats with everything. Walking the streets of Philly or the halls of my office, my goal is to make someone think “hm, I think I like it,” instead of “I think I saw that on another 19-year old last week.” No more “better safe than a fashion disaster. ”

While none of my outfits are revolutionary, or even begin to touch the flawlessness of some of the people who work at URBN, it feels good to be proud of a look and want to share it. It’s not about feeling pretty, it’s about trying to funnel my creative energy into what I put together. Denim on denim has always been one of my staples, but now it’s about denim on denim on a neon pink sneaker and a vintage clutch.  

Still no style queen, I would never claim to be, but I’m one step closer to being more original and taking more risks. To see some of my favorite looks from this summer, check out my Philly dairies from Week One and Week Two.

And the best part of looking and feeling good? All the mirror selfies that come with it. Enjoy my collection. 

 


Stuck in my head: Butterfly // Delicate Steve
Snap it: Fishtown Flea

You can clearly see my go-to pose. 

Cheesesteaks and Chokers: Week Two.

Time to add some new combos to the “can’t re-wear without being an outfit repeater.”

Week two was even better than week one. I found more thrift shops, learned some new recipes (hello, homemade peanut sauce on sweet potatoes and chicken), and photographed some pretty awesome places. Overall, the past seven days were a win win win.

Here are the looks, meals, and moments I want to share. 

did someone say clothes?

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replace my hands with forks, please.

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those in-between moments.

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Stuck in my head: What Am I Becoming?
Snap it: South St

Top Three Tips for Exploring A New City.

Growing up near DC, I tend to take ownership of it. When people ask me where I’m from, I’ll happily say “a suburb outside of DC” until they press me for more information and I have to admit I’m from Maryland (which I also love, but just a little less). My summer move to Philadelphia has been overwhelming and exciting. One challenge, though, has been figuring out all I need to do, see, and eat before I leave. While I’m still in the process of learning the ropes, here are some helpful tips for all my fellow transplants trying to find the who, what, when, and where. 

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1. Start An Instagram Collection

People will LOVE to let you know what should be at the top of your to-do list. I’ve gotten so many restaurant suggestions my pant size is already starting to expand at the thought of all the future meals. It can be really overwhelming and hard to remember the suggestions so as people give them to you, start a note in your phone to keep track. Later, look up the places on Instagram to get a feel for if you’d enjoy it. If yes, add it to a collection in your saved Instagram images so you can easily remember, find, and identify it based on photos! Also, don’t be afraid to skip suggestions that don’t feel you. Fancy Asain food restaurants, no matter how high they’re rated on Yelp!, will never make it onto my Musts list.

2. Research the Neighborhoods

For most big cities, there are almost little micro-cities inside, each characterized by individual personalities and activities to do there. Put a little time into getting to know what the best things from each neighborhood are and try to figure out where they are in comparison to each other. I truly believe the only way to get to know a city is by foot, so lace up your Adidas and hit the streets. This weekend, I walked over 10 miles through the city (half because Ubers were too expensive, half because adventure vibes). It can be really cool to see some of the things you’ve seen online or learned about in school while you walk.

3. Ask for Help

A lot of people strongly identify and love where they live. Don’t be afraid to ask people for directions, suggestions, and advice as you explore. For public transport, Google Maps is a great guide, but it’s not always the easiest. Consider popping into a store, stopping a pedestrian, or asking the subway stop workers for the easiest, best, safest way to get from A to B. Also, take advantage of those around you! I make sure to ask for weekend tips at work and events happening in the area. So far, I have a DIY Skyline Night at the Philadelphia Art Museum and a nighttime trip to Boathouse Row on my list. If you’re with other transplants or use social media, see what people in your network suggest. I’ve found they’re an awesome resource for food and fun reccs.

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This past weekend started with a spin class and ended with a dairy-free froyo run. Don’t worry there was a ton of thrifting, pride parading, flea market hunting, and park visiting in there, too. Can’t wait to keep learning this city’s grid and sharing all the secrets. 

And obviously send me any Philly musts immediately. Contact via DM. Open to all suggestions. Extra open to all trendy, Instagram-ready, coffee serving suggestions. 


Stuck in my head: Mission to Mars // RKS
Snap it: The Gayborhood, PHIL

Cheesesteaks and Chokers: Week One.

Welcome to my Philly Summer. With week one coming to a close, I think there’s no better way to honor the fashion, food, and fun I’ve lived than through a photo diary. In this series, you’ll find my top looks, bites, and adventures from the week. Grab your Eagles jersey and buy your SEPTA ticket. This is Cheesesteaks and Chokers: Week One. 

Looks

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Bites

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Adventures

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Stuck in my head: Off She Goes // Bad Suns
Snap it: A beautiful little corner of Philly