An Open Letter To Online Shopping.

Dear Online Shopping,

You’re pretty great. I mean who doesn’t love clothes you love at your doorstep in the blink of an eye. My appreciation only grows with the number of boxes that show up on the daily. 

But there’s one thing we have to talk about a little bit. Just a small complaint. Please don’t get mad. Here it goes.

It’s so hard to build a virutal wardrobe when sizing isn’t consistant between sites. There’s no way a size small from Brandy Melville is the same size small from Madewell. And well, it’s kind of frustrating to always have to play this guessing game.

And I know this is a tough problem to fix. But I feel like the illuminati of online retail can come together and settle on standard measurements for the world to follow. It’s not thaaaat difficult. Just one little meeting and it’s all over. Urban Outfitters, Topshop, J.Crew, you guys can spearhead this one, right?

Free returns TOTALLY help. Any site that isn’t free returns can kiss my fashion forward foot goodbye. Free shipping doesn’t hurt either, by the way. But maybe we can follow Birchbox’s lead and figure out a better system for finding the perfect piece. Or we could create a more understandable measurement guide. Something like “If you have the butt of Kim Kardashian but the arms of Karlie Kloss, this dress is probably for you.”

Like I said, you’re truly a life changing. Gotta say, slightly mad at you for putting brick-and-mortar on the fritz because I love a good rack hunt, but the best part of all of this is that you’re still maturing. Everyday there’s something new; from same day delivery to online exclusives, this is only the beginning and you have so much potential. 

So, let’s just fix this while you’re ahead. No pressure, but the fate of fashion’s future rests in your shopping cart. 


Stuck in my head: New Slang // The Shins
Snap it: Madewell, Tyson’s Corner mall

The New York Theory

With great clothes comes great responsibility. And by responsibility I mean the drive to find more, buy more, & wear more. Take off trends are some of my favorite things- body suits, flare jeans, chokers, the list goes on- but finding the perfect purchase is sometimes less than ideal. Even when your heart and head are totally in it.

I have a huge crush on NYC. I mean who doesn’t love Instagram-ready murals and street style that kills. But whenever I take a trip to the Big Apple looking for a new wardrobe I end up leaving with two dozen bagels and disappointment. Until this trip…

So, here’s my New York theory: so many clothes in the city + so many expectations going into it = empty handed, so many clothes + no expectations = brand new closet.

Now here’s the key to bashing the pressure of the purchase: Before I left for NYC, I had a little pre-shop in DC, settling my consumerism fever & fear of finding nothing. Keeping the receipts & clothes at home (in case I found something better), I got onto the VaMoose with no worry of leaving empty handed. I also set my sights on finding the vegan cafe, By Chloe, instead of being hyperfocused on finding clothes. Avocado toast > A new anything. 

Now, of course, I went to shop & shop I did. And for one of the first times in a long time I found things I loved in the city I loved. Patience & planning go a loooonnng way. As does having parents that carry your bags & give your their *true* opinions on that dress.

So, let’s review & please take notes: when going to New York to make your latest fashion conquest start by expecting NOT to find that at all. Erase that idea. Bye bye, gone. Then add a little optimism, a lot of time, & a couple Ubers. & maybe, just maybe, the city will love you back. 


Stuck in my head: Circles // machineheart
Snap it: Rockafeller Center