Cheesesteaks and Chokers: The Finale.

Well, the end has come and gone. I said goodbye to Fishtown, goodbye to photo shoots, goodbye to the team that taught me how to use a french press. To learn more about my time with URBN, consult my last post. This post is a tribute to a city that’s no longer new to me. “Dirty old Philly,” as our old lady neighbor once called it, is now a friend of mine.

Before this week’s outfits and eats and smiley moments, I want to take a second to thank the three best roommates I could’ve ever asked for. To Nina, thank you for introducing me to cookie crisps, knowing I’ll always be willing to take a photo of (or with) you, and being my Sample Sale ally. To Leena, you are the kindest, gentlest soul I’ve ever encountered and every interaction with you leaves me wishing I was a better person. Thank you for also talking Bravo with me while the others judged from a distance. And to Marg, you’re my ultimate adventure buddy. From walking 4 miles around the city by accident that first weekend to supporting and encouraging my peanut butter/mixed nuts addiction, you will never truly know how much this summer meant to me!

Okay, enough with the sap. This is the grand finale of my time in Philly. Back to the business school, I go.

Last #OOTDs

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Last Suppers

The Best Week Yet

Well, that’s a wrap. This city’s definitely been good to me, too bad I never had the cheesesteak to prove it.

Farewell, Philadelphia.


Stuck in my head: Malibu 1992 // COIN
Snap it: Fishtown

URBN In Conclusion

As you know, this summer I worked as the Marketing Food and Beverage Intern for URBN. I worked specifically on marketing efforts for the restaurant brands Pizzeria Vetri, Amis Trattoria, and Bar Amis, with a little work on Terrain Cafe and Terrain Events.

This was my first time working for a family-owned cultured business within a bigger corporation. Things were more hands-on, personal, and impactful than I ever imagined. I worked on ground marketing to connect the restaurants to their communities, as well as big market analysis to determine new locations of interest. I also got to get down and dirty in social… and digital… and design. 

The biggest takeaways from my internship, like the others I’ve done, were the lessons a-la-cart my managers taught me along the way.  I was so fortunate to work directly under a team of two talented PR and Marketing Superstars. Larissa and Brittany welcomed me to the team but they also immediately threw me in and expected me to work hard, do well, and learn. 

But back to #professionalvibes, I want to share the top two lessons I pulled away from my time with URBN.

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1. Make Your Questions Count

I am a huge question asker. For some reason, my brain doesn’t think “Google It,” I’d rather run to the best source and ask them instead. My team was patient and kind in answering my one million and one questions (think everything from “what’s Pizzeria Vetri’s Pantone code to how do adults make friends when they move to a new city,” but my team also imparted a little wisdom on me in my final touch base. They said I do a great job of asking questions to understand, but taking initiative and solving some of my own lower level asks can sometimes speak louder than curiosity. They encouraged me to keep being inquisitive, but to make each question count. 

2. Have Creative Confidence

I’m the first to criticize anything I design. Despite being in a design program, spending numerous sessions working on graphics for GNI, and making things for fun, I am sincerely not a fan of my own work. It wasn’t until this summer when I was really thrown into InDesign, Photoshop, and Illustrator that I can finally say I’m probably not the world’s most insecure designer anymore. My team depended on me to create collateral that was practical but also creative. I’d like to believe I’ve mastered the business card and tablecloth designs, and last week I made the first graphic for Instagram I’ve ever actually liked. Spoiler alert, it will definitely be in my portfolio. 

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Overall, I’ve been so lucky to have this opportunity. The URBN culture is truly like no other and I’ve loved bringing my Fashion Week vibes to the office every day. There’s no way to know where this crazy world will take me next summer, but I’m so grateful for all I got to experience here. 

A special thanks to my badass manager, Brittany Connor, as well as my social guru and personal Instagram picker, Larissa Crossley. They’re pretty great. More thank yous to my recruiter, Wesley, and other teammates, Dante, Tia, Adam, Chris, Rita, Emily, Bri, etc etc.

Think you’re interested in your own URBN experience? The URBN recruiting team will be visiting UMD in September, so keep your eyes peeled. Positions for next summer also come out in September. Double whammy.


Stuck in my head: Coast to Coast // Houndmouth
Snap it: “Thank You” graphic for Brittany!! (modeled after a print from Pinterest)

Cheesesteaks and Chokers: Week Nine.

The theme of this week: pure demin takeover. It’s insane to think that the life I’ve created here is coming to an end. Only seven more days of adulting before I go back to tailgates and textbooks. Not gonna lie, I do miss the Terp life.

Here’s week nine and all it’s glory. To be honest, the week was packed with fun but I don’t have the photos to prove it. Did it really happen if there are no pics? Had a little break from behind the screen. No munchies, not many moments. But don’t worry, the outfits are all there. Priorities, you know?

Lookin’ Good

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Feelin’ Good.

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Stuck in my head: 11:11 // Arkells
Snap it:

Cheesesteaks and Chokers: Week 8.

At this point, I’m hard-core missing the white stone pillars of my city and have faced the fact that my time in Philly definitely won’t include a cheesesteak. I’ve had an incredible time bouncing from must-see to must-see the past eight weeks, but it’s time to kick it up into full gear for the final two. It’s time for even more thrifting, munching, and binging bad Netflix movies with a bowl of cherries and a spoon of peanut butter. 

This week’s highlights: Amanda’s 21st Surprise Brunch in DC, the perfect swag bag from UO, an outdoor showing of Wonder Woman, bowling at a bar, and an impromptu girls weekend with my Carlie.

Dress code. IMG_8671IMG_8841IMG_8879IMG_8894IMG_9028IMG_9052

And the menu.

 

And the best moments.

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Stuck in my head: Off the Market // Age.Sex.Location Beachhouse
Snap it: UMD Shady Grove rooftop thanks to Julia + for Amanda

@urbn_internships Instagram Takeover

This summer is flying by faster than you can say “where’s the closest coffee shop?” I’ve gotten a lot of questions about what exactly I’m up to at URBN. Luckily, I’ve been given the chance to share the day to day of working with the food and bev team through an Instagram takeover of their internship recruitment profile.

The takeover is a part of a series of intern takeovers. They stretch across department, brand, and age range. And with all the creative energy on campus, they never disappoint. 

You can find my takeover live in the @urbn_internships feed, but I’ve also included it here for all my social media detoxers out there.

Pairs best with a kale, pizza, or whatever your stomach desires. 

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Hi, friends! I’m Jordan and I’m the URBN Food and Beverage Marketing Intern. I’m from outside Washington DC and I’m a junior marketing major at University of Maryland. Get ready to be hungry, this takeover may cause excessive pizza cravings. 

 

URBN owns a handful of restaurants across Philly, CT, DC, and CA. Each restaurant has its own personality with a focus on sourcing local, seasonal ingredients on their menus.. Swipe to explore them all: @pizzeriavetri @terraingardencafe @amistrattoria @bar_amis

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One of my main responsibilities is running the social media for @bar_amis, a URBN restaurant located in the Navy Yard. I’ve had experience with food photography in the past, but this is my first time owning the entire process. I get to do everything from scheduling shoots with the restaurant team to creating campaigns and collateral for events to purposing and posting the content.

That’s all from your neighborhood f+b intern! Thanks for following along on my takeover; hopefully you grabbed a snack (or two) along the way!


Stuck in my head: Take That // CRUISR
Snap it: URBN HQ

Cheesesteaks and Chokers: Weeks 6 and 7

Time keeps getting away from me. Week 6 was only 2 days long, thanks to Peru. But, week 7 returned with all the thrift store finds and Philadelphia sunshines to make up for it.

Here’s week 6 and 7. Highlights include a photo shoot at Pizzeria Vetri, a trip to the famous Philly Art Museum, and a new vintage baby doll maxi dress.

What I Wore

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What I Ate

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What I Loved


Stuck in my head: Beetle // Run River North
Snap it:

Modern Day Time Machine.

I’ve written before about my dark years. AKA: the eight years that Taylor Swift played on a loop and her picture was plastered on every and any open space within a mile radius of me. At the time, I thought I was *musically living,* now I know I was really just missing out on a whole world of different sounds.

No worries, I was eventually cultured. Enter Spotify, which, not to be dramatic, changed the soundtrack of my future. And now, my favorite compliment to get is “you look like you listen to indie music.” Houndmouth, HAIM, and Hippocampus describe my life better than any pop, country crossover track.

But, as I danced in my nosebleed seat at the Taylor Swift Reputation tour, I couldn’t help crying (and singing) along as she played some of her classics. And I started thinking about the power of music to take you back to such a specific moment, or feeling. The thought has stuck with me, and no matter how many times I sit down to write about it, it’s still hard for me to put into words. It feels almost like a modern day time machine.

And in all of this, I started to think about how it’s not just memories and feelings, but the people you share music with, too. It’s why we avoid certain songs that remind us of certain heartbreaks and make playlists dedicated to people we love. There’s so much life tied into something that we just have to press play to experience.

I wasn’t expecting to be so emotional at the concert. I didn’t even think to wear waterproof mascara; most of Swift’s current songs are more sass and less sob. But, when she played tracks from her first couple albums, it brought me back to long car rides with the best of friends, fifty chairs in a circle around a campfire, and a time of my life when my biggest worry was how I was going to fit more magazine cutouts of Taylor into my shrine. Simpler times, to say the least. It wasn’t a sad, depressing cry. More of a, “wow, things are so different now and I’m so different now” moment.

Change is always confusing. Realizing things aren’t the same always makes us more reminiscent of the past. I love where I am now, but part of me misses where I was when the Red album hit iTunes. It’s okay, life goes on and it keeps getting better, but sometimes it’s nice to be brought back to who you used to be. 


Stuck in my head: Long Live // Taylor Swift
Snap it: Rep Tour!

 

 

All To Do With Peru.

Well, I’ve done it. I’ve walked with the llamas. Stood at the Sungate. And been left breathless by countless flights of stone stairs. Peru was a travelers dream, my Mom’s dream specifically, and we went for the bucket list. Hiked one day of the Inca trail, held a baby alpaca, and saw maaaany guinea pigs on sticks.

I originally wanted to create a post about Peru travel hacks, but I slowly realized the only hacks I have for you are: bring Pepto because altitude sickness is real, a Bluetooth speaker can turn a seven-hour hike into a seven-hour sing-along, and peanut butter is an American hiker’s best friend. 

Peru was definitely a “this is so insanely cool” style vacation. And no surprise, Inca walls are now my new favorite aesthetic. See proof below. 

Here’s my photo diary. Peru edition.

 

 


Stuck in my head: Hostage // Billie Eilish
Snap it: Pisac, Peru (Mitch was very winded post this photo bomb)

Cheesesteaks and Chokers: Week Four

It’s crazy to think I’ve been roaming Rittenhouse for almost a month now. Keeping it short and sweet. Loving every moment. Taking every picture. Here are the outfits, munchies, and happy faces from this week.

Dress up

Fill up

Remember it all


Stuck in my head: Listening In // Dr. Dog

Snap it: Navy Yard

IGTV Translated.

Instagram, the center of the social media-verse, has upgraded. And by upgraded I mean it’s moved from Comcast to Fios in a retro, “taking things you loved and bringing them back in a new way” kinda way. Instagram has recently added a streaming component to the platform called, IGTV. But you already knew that. It’s not like you live under a rock.

Buuut, for those who aren’t quite as tech-savvy, IGTV is a feature in which Instagram celebrities, aka middle schoolers and trendsetters that have thousands to millions of followers, can create and share long-form videos. The feature lives inside the Instagram app, but also is its own separate app for download. Very Facebook Messenger of you, Facebook.

When opened, IGTV automatically pulls up videos of the influencers you’re following, videos you’re expected to enjoy (hi, algorithm), and the most popular videos of the moment. All the content is created vertically, optimizing screen space and “watchability.” Essentially, it’s streaming created specifically for smartphone viewership.

The marketing landscape has changed drastically since Instagram’s surge to the scene. Microinfluencers, Instagram users with between five and ten thousand followers, are the new craze because of their high engagement and niche audiences. Sponsored content is almost more common than organic. And users are generating more digital talk than companies really ever knew they needed. Not to mention, we live in an age where everyone is an ambassador for something.

When you have a platform shift like IGTV, it’s key to think about how companies are going to take advantage to push their messaging. It gives marketers another avenue to showcase brands but now in longer form, more tailored pushes to consumers. They can work with highly followed Instagrammers to better reach their target markets: the users that are constantly streaming the videos created by specific influencers. The possibilities are endless for creativity, but it wouldn’t be surprising if more regulation around sponsored and paid ad content pops up soon. #SPONSORED

As for what IGTV means for the average Insta-lover? More ways to digest content. More binge-watching and trend-following. Users also have the ability to create their own channels to share their own work. So, if you’ve ever wanted to for viral for a talent, this might be your best shot. And, while you’re at it, be sure to check out what your favorite Instagrammers are up to. Some of my go-to influencers, like Chinae Alexander and Aimee Song, are sharing their secrets and creating series.

It’ll be interesting to see how the landscape changes with IGTV’s rise. It’s direct competition to Youtube, and it changes the preexisting orientation that most content is created in (goodbye, horizontal), making it harder for marketers to repurpose old material for new views. And for the plain Janes of the feed, who knows, it might never even catch on. Guess we’ll have to scroll and see. 

Catch Insta’s share of the new feature here and learn how to make your own channel here.


Stuck in my head: Modern Love // Houndmouth
Snap it:

Cheesesteaks and Chokers: Week Three.

My motto of the summer: “the weeks go like days and the days go like weeks.” It’s crazy to think my summer with Philly is almost halfway over, but it’s not fake news. It’s the truth. Cruel. Real. Truth. 

It has definitely been an adjustment to learn the hacks of real.life.city-living, but I think I’m just starting to get the hang of it. Work-wise, I’m starting to work on longer term, higher impact projects at work. Exploring-wise, I’m FINALLY able to take better advantage of what the city has to offer. AKA, I’m not scared to hop on the subway with a tentative plan and Google Maps anymore. The slew of one-way streets is starting to be more endearing and less annoying… but still annoying. While my heart keeps missing DC, I’m happily taking in everything PHL has to offer. 

And with that, let’s kickoff week three’s outfit, food, and moments recap.

Dress To Impress.

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Feeling Munchy?

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Other Seconds of the Day.

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Stuck in my head: If You’re Over Me // Years & Years
Snap it: Spurrito (Spring Roll Burrito!!), Night Market

Patterned and Ready To Go.

I’ve always loved getting dressed in the morning. Won “Best Dressed” senior year not because I was actually best dressed (that rightfully belonged to a different fashionista), but because every morning, since seventh grade, I put thoughtfully composed outfits on my body. You can imagine me laying my clothes out the night before, only to change it in the morning because of a vision that had come to me in a dream. Honestly, this is still my routine. I’ve just traded Pacsun fashion finds for Forever 21 ones. 

I’ve always been a basic trend follower. I loved my Sketchers, then my Converse, then my Vans, now my Adidas. I was never drawn to pushing the boundaries of what was considered cute. Whatever was on the models at Zara or on one of my friends seemed like the perfect inspiration. When asked about my fashion sense, my go-to answer is that I’m really good at dressing inside the lines. 

And then I experienced my first day wearing a silk bandana. Now, my wardrobe will never be the same.

All of sudden, a world of colorful accessories, different textures, and conflicting patterns existed in a way I hadn’t ever seen before. Everyone was taking some kind of risk and even when it didn’t work, they did. One silk scarf showed me how a little addition can up the stakes and make a more dynamic composition.

This summer, I’ve challenged myself to get a little outside my fashion comfort zone. Wear patterns. Invest in colors. Hats with everything. Walking the streets of Philly or the halls of my office, my goal is to make someone think “hm, I think I like it,” instead of “I think I saw that on another 19-year old last week.” No more “better safe than a fashion disaster. ”

While none of my outfits are revolutionary, or even begin to touch the flawlessness of some of the people who work at URBN, it feels good to be proud of a look and want to share it. It’s not about feeling pretty, it’s about trying to funnel my creative energy into what I put together. Denim on denim has always been one of my staples, but now it’s about denim on denim on a neon pink sneaker and a vintage clutch.  

Still no style queen, I would never claim to be, but I’m one step closer to being more original and taking more risks. To see some of my favorite looks from this summer, check out my Philly dairies from Week One and Week Two.

And the best part of looking and feeling good? All the mirror selfies that come with it. Enjoy my collection. 

 


Stuck in my head: Butterfly // Delicate Steve
Snap it: Fishtown Flea

You can clearly see my go-to pose.