URBN In Conclusion

As you know, this summer I worked as the Marketing Food and Beverage Intern for URBN. I worked specifically on marketing efforts for the restaurant brands Pizzeria Vetri, Amis Trattoria, and Bar Amis, with a little work on Terrain Cafe and Terrain Events.

This was my first time working for a family-owned cultured business within a bigger corporation. Things were more hands-on, personal, and impactful than I ever imagined. I worked on ground marketing to connect the restaurants to their communities, as well as big market analysis to determine new locations of interest. I also got to get down and dirty in social… and digital… and design. 

The biggest takeaways from my internship, like the others I’ve done, were the lessons a-la-cart my managers taught me along the way.  I was so fortunate to work directly under a team of two talented PR and Marketing Superstars. Larissa and Brittany welcomed me to the team but they also immediately threw me in and expected me to work hard, do well, and learn. 

But back to #professionalvibes, I want to share the top two lessons I pulled away from my time with URBN.

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1. Make Your Questions Count

I am a huge question asker. For some reason, my brain doesn’t think “Google It,” I’d rather run to the best source and ask them instead. My team was patient and kind in answering my one million and one questions (think everything from “what’s Pizzeria Vetri’s Pantone code to how do adults make friends when they move to a new city,” but my team also imparted a little wisdom on me in my final touch base. They said I do a great job of asking questions to understand, but taking initiative and solving some of my own lower level asks can sometimes speak louder than curiosity. They encouraged me to keep being inquisitive, but to make each question count. 

2. Have Creative Confidence

I’m the first to criticize anything I design. Despite being in a design program, spending numerous sessions working on graphics for GNI, and making things for fun, I am sincerely not a fan of my own work. It wasn’t until this summer when I was really thrown into InDesign, Photoshop, and Illustrator that I can finally say I’m probably not the world’s most insecure designer anymore. My team depended on me to create collateral that was practical but also creative. I’d like to believe I’ve mastered the business card and tablecloth designs, and last week I made the first graphic for Instagram I’ve ever actually liked. Spoiler alert, it will definitely be in my portfolio. 

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Overall, I’ve been so lucky to have this opportunity. The URBN culture is truly like no other and I’ve loved bringing my Fashion Week vibes to the office every day. There’s no way to know where this crazy world will take me next summer, but I’m so grateful for all I got to experience here. 

A special thanks to my badass manager, Brittany Connor, as well as my social guru and personal Instagram picker, Larissa Crossley. They’re pretty great. More thank yous to my recruiter, Wesley, and other teammates, Dante, Tia, Adam, Chris, Rita, Emily, Bri, etc etc.

Think you’re interested in your own URBN experience? The URBN recruiting team will be visiting UMD in September, so keep your eyes peeled. Positions for next summer also come out in September. Double whammy.


Stuck in my head: Coast to Coast // Houndmouth
Snap it: “Thank You” graphic for Brittany!! (modeled after a print from Pinterest)

Cheesesteaks and Chokers: Week 8.

At this point, I’m hard-core missing the white stone pillars of my city and have faced the fact that my time in Philly definitely won’t include a cheesesteak. I’ve had an incredible time bouncing from must-see to must-see the past eight weeks, but it’s time to kick it up into full gear for the final two. It’s time for even more thrifting, munching, and binging bad Netflix movies with a bowl of cherries and a spoon of peanut butter. 

This week’s highlights: Amanda’s 21st Surprise Brunch in DC, the perfect swag bag from UO, an outdoor showing of Wonder Woman, bowling at a bar, and an impromptu girls weekend with my Carlie.

Dress code. IMG_8671IMG_8841IMG_8879IMG_8894IMG_9028IMG_9052

And the menu.

 

And the best moments.

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Stuck in my head: Off the Market // Age.Sex.Location Beachhouse
Snap it: UMD Shady Grove rooftop thanks to Julia + for Amanda

Officially An URBN Intern (with a side of pizza).

Back in January, I wrote a blog post about my application process to URBN as an Urban Outfitter’s Social Media Intern. It was the standard “girl gets rejected from the summer internship, but still remains positive” kind of sob story. I shared my application project, a series of mock Instagram posts I’d shot in DC, and promised I’d be back next fall ready to try again.

About two hours after that post went live, I got a call from URBN’s HQ where they asked me to come in for an interview with their Food and Beverage division, instead of for the position I’d originally applied for. So naturally, I packed my Herschel, cued a couple podcasts, and took my first ever train ride to Philly. Obviously, I instantly fell in love with the URBN corporate campus (think Anthro meets FP meets Urban meets every hipster nook and cranny/meal you could ever dream of) and had an awesome time chatting with the team.

The rest is history. And by history, I mean a food-loving-Instagrammer’s dream come true.

This position is different than anything I’ve ever done before. While a lot of it will be marketing based, doing things like running social media accounts, learning the ropes of PR, and doing some website optimization, I’ll also have the opportunity to explore deeper into F+B and take part in the growth of a new department, Urban Hospitality.

Flash forward to now, I’ve officially traded Union Market for Reading Terminal and am slowly learning how to navigate the SEPTA. I’ve got my neighborhood hot yoga studio and am even debating actually trying a cheesesteak. I said “debating.”

Exciting things are ahead. I can practically see the future Instagram Stories now.

Yes, URBN owns restaurants. AND they’re trendy and good. Explore them here: Pizzeria Vetri (there’s one in DC), Amis Trattoria, Bar Amis, & Terrain Garden Cafe. 


Stuck in my head: Giants // Bear Hands
Snap it: NAVY YARD AKA MY NEW HOME.